A Rose and an Amaranth blossomed side by side in a garden,
and the Amaranth said to her neighbour,
“How I envy you your beauty and your sweet scent!
No wonder you are such a universal favourite.”
But the Rose replied with a shade of sadness in her voice,
“Ah, my dear friend, I bloom but for a time:
my petals soon wither and fall, and then I die.
But your flowers never fade, even if they are cut;
for they are everlasting
~Aesop’s Fable (6BC)
Do you know what’s the other name for Amaranth?
It’s the flower that never dies.
The bigger question is, which one are you?